Podcasting getting bigger and bigger

According to a recent survey conducted by the Pew Internet and American Life Project, it seems that the amount of podcasts and people listening to them have increased dramatically in the past few years.

"We are at a crossroads of a major transition in the way media content is delivered," said Mary Madden, a senior research analyst who worked on the Pew survey.

Using Podcast Alley as an example, the number of podcasts now available on their site has grown from fewer than 1000 podcasts in November 2004 to over 25,000 today.

Part of this huge growth is the release of Apple’s iTunes software, which brings podcasts to the masses without the need for a high level of technical skill.

It seems that roughly 12% of the population now listens to some form of podcasting, meaning there is room for growth as this medium starts to eek its way into the mainstream.